P A U L B E N N E T T
Versatile Writer with Experience in
Journalism & Marketing Communications
Intrepid Acumen: Intelligent writing with nothing artificial
We live in the age of artificial intelligence, which is poised to transform, or at least have an impact, on just about every field. AI can certainly generate texts, but it can’t match the skill of a good writer. So I’m inverting it and approaching my work with what I call IA, or intrepid acumen. My approach to writing is fleet, nimble, attentive, and engaged. Honed and polished, never automated, rushed, or reliant on what an AI query dredges up.
I’m a seasoned writer and editor with a background in corporate communications and media relations—a storyteller, brand ambassador, and idea generator—passionate about the value of the written word in institutional settings and its central role helping businesses engage with internal and external audiences. I deploy the reporting skills of a journalist to understand new ideas quickly, grasp the whole picture, ask the right questions, communicate, and deliver copy that helps build a brand or shares thought leadership with the marketplace. I aim for clarity and embrace collaboration and strategic thinking to successfully bring projects across the finish line. Please touch base if you need help with a writing project of any type. I’m ready to dive in.
Selected Writing Samples
Text-to-Speech Reads to the Blind (Techonomy)
Back in the 1970s, before a personal computer was on every desk or lap and a smartphone in every pocket, blind people read printed material—books, newspapers, bills—with reading machines.
From Convenience to Necessity: The Telehealth Transformation (Techonomy)
Telehealth has become an essential pillar of the U.S. healthcare system, offering innovative solutions to address workforce shortages, rising costs, and the unique needs of diverse patient population.
Artificial Intelligence Is on Track to Improve Medicine (Techonomy)
From directing patients to proper treatments to synthesizing research studies to helping doctors diagnose and cure various diseases, artificial intelligence is transforming healthcare.
Could Mobile Banking Apps Help You Spend Less? (Techonomy)
New tools leverage social media and mobile technologies to help manage your money and spending.
This Social Medicine App Helps Doctors Find Cures Together (Techonomy)
Medical professionals are increasingly embracing mobile apps that enable patients to track and share their metrics with doctors and let caregivers monitor treatments and guide patients following surgery or other procedures.
In U.S. Healthcare, New Approaches to Wellness Take Shape (Techonomy)
A new shift incentivizes doctors to focus on preventative health care—keeping patients healthy, so they only visit clinics when necessary. And the shift is changing how doctors work.
As Medical Science Accelerates, Remote Clinical Trials Will Triumph (Techonomy)
Clinical trials continue to evolve as new technologies allow researchers to manage them without participants coming to a physical location. Despite hurdles, remote trials are likely to become standard practice.
The Convergence of Medical and Consumer Health Apps (Techonomy)
Consumer healthcare apps linked to smartphones or wearable devices are growing in popularity, allowing users to monitor a range of information—heart rate, calories burned, distance walked. But they don’t guarantee a change in behavior, much less an improvement in health.
This Company’s Business Is Opening Up Government Data (Techonomy)
Seattle-based government-data platform provider Socrata is using Big Data to reshape how city, state, and federal government agencies operate
Marketing Communications Writing Samples
A brief sampling of work from two of my longest-standing clients, Thomson Reuters Financial & Risk (later Refiniv) and LightBox.
Healthcare Goes Digital: Fewer Hospitals, Empowered Doctors, and a Medical Sharing Economy (Techonomy)
Tech is helping drive exciting changes in healthcare, though they don’t galvanize public attention like driverless cars or virtual reality headsets. But as the industry embraces digital strategies, American patients may begin to see a patient-centric model that will streamline the system and upend the way medical professionals operate.
The Most High-Tech Water You’ll Ever Swallow (Techonomy)
Allurion’s rethink of existing “weight-loss balloons” hopes to put a dent in obesity
What Does the Surge in Telemedicine Really Mean? (Techonomy)
Telemedicine has the promise to improve the customer experience of care and the health of populations, reduce the per capital cost of health care, and improve the experience of providing it. But individual patients will ultimately decide whether the growing benefits of telemedicine outweigh its potential downsides.
The Handheld Medical Device Changing How Doctors Practice (Techonomy)
Handheld ultrasound devices could eventually become as common as stethoscopes, and might even be used by patients themselves to send images to doctors from home.
Vitals Aims to Be the Priceline of American Healthcare (Techonomy)
Vitals offers a suite of information and analytics tools to help consumers, providers, and health plans better track healthcare prices and quality.
The Editors at Bookish Want to Help You Read (Techonomy)
A book website sought to provide a counterweight to Amazon’s growing dominance in books by focusing on recommendations—the linking, liking, and embedding experience that drives so much online culture these days.
A Renaissance Philosopher Still Relevant (LinkedIn)
Michel de Montaigne—who invented the essay in the 16th century—has much to teach us today
A Jazz Musician’s Take on Individuality (LinkedIn)
In Paris many years ago, Steve Lacy told me how to find my own path.
Reflections for the New Year 2025 (LinkedIn)
A poem by C.P. Cavafy tells us that while many candles have been extinguished, many more remain to be lit